Dubai Tourism

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The Dubai Shopping Festival (DSF), known in Arabic as 'Layali Dubai', was first started in February 1996 by the Dubai government as purely a retail event aimed to promote trade in Dubai. Since then it has become an annual shopping, entertainment, and cultural extravaganza that continues to promote tourism in Dubai and draws people from around the world each year.

On February 15, 1996, the travel industry in the Middle East heralded the beginning of a new dawn - the birth of the most impressive shopping cum entertainment mega event. An entirely new concept, it succeeded brilliantly in showcasing what co-operation between private sector and public sector could do to create a mind-boggling achievement.

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Established in January 1997, the DTCM has two main areas of responsibility. The first of these includes all the functions of the former Dubai Commerce and Tourism Promotion Board (DCTPB), which had been in existence since 1989 and concentrated on the international promotion of Dubai’s commerce and tourism interests. The DTCM’s second main area of responsibility is as the principal authority for the planning, supervision and development of the tourism sector in the emirate.